// Research · B2B & B2C

CustomerDigitalTwin.

MVP ready

Your customers should not have to become the experiment. CustomerDigitalTwin lets teams rehearse pricing, assortment and campaigns before real people feel the consequences.

For Product, pricing and marketing teams that test decisions on customers today and would rather rehearse first.
Status MVP ready for decision-outcome validation, with survey scoring, difference-in-differences methods and segment twins implemented; investor materials are prepared.
Family SHEPORD Portfolio

// product · v.2026

SHEPORD Portfolio Pre-revenue · investor review

Problem & who it’s for

Every pricing, assortment and campaign decision is an experiment on live customers. A/B tests are slow and narrow; gut calls are fast and wrong.

Offer & core workflow

CustomerDigitalTwin builds segment-level customer twins grounded in survey-based scoring and causal incrementality methods, so teams can simulate the likely response to a decision before it ships.

What exists now

Survey scoring (SSR), difference-in-differences analysis and segment-level twins.
Investor deck prepared.

Next milestones

Validate simulated responses against live decision outcomes.
Connect response simulation to SHEPORD decision rehearsal through a versioned contract.

Relationship to the portfolio

Directional value exchanges with explicit implementation status, separating current capability from the roadmap.

CustomerDigitalTwin → SHEPORD Portfolio — response simulation for decision rehearsal. Planned

Talk to us about CustomerDigitalTwin.

Thirty minutes with a founding partner, the investor deck on request, or a specific question by form or email — whichever fits where you are.

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